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WATCH: Burgum, Heitkamp join community members in new Fargo police music video promoting unity

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The Fargo Police Department released its second hit music video in less than a year Monday, Oct. 29, titled "It's Time," which focuses on uniting the local community here.3 / 3

FARGO — The Fargo Police Department released its second hit music video in less than a year Monday, Oct. 29, titled "It's Time," which focuses on uniting the local community here.

The first video, which was released in December 2017 and garnered over 300,000 views on Facebook, was titled "UNITY," and featured Michael Bloom, community trust officer with Fargo police, and Alabama-based hip-hop group DPB and CREW.

"UNITY" Fargo Police Department video

Prior to the song's release online, Bloom and rapper David Paul Brooks (DPB) debuted the song in front of a packed crowd at the Fargo Theatre. The musical event aimed to raise awareness about the community trust program here, which was created in 2015 when Bloom and fellow officer Matthew Niemeyer were hired through a grant from the COPS office under the U.S. Department of Justice.

The goal of the program, according to a statement on the city of Fargo's website, is to "maintain and improve the quality of life within our neighborhoods through positive interaction, communication and education."

For the second music video, which was produced by Bartlett Idea Co. and Grassfire Studios, Fargo police brought back DPB and CREW, who, along with Bloom, came together to perform the main vocals for the inspirational track.

'It's Time' Fargo Police Department unity music video

The song, which starts out with the lyrics "It's our destiny to love our community," features local men, women and children from all walks of life, including North Dakota Gov. Doug Burgum, Sen. Heidi Heitkamp, WDAY-TV staff, Cass County Sheriff candidate Jesse Jahner, nurses from Sanford Health and Essentia Health, and rail workers from Burlington Northern Santa Fe, among others.

As of Tuesday morning, "It's Time" has nearly 50,000 views on the Fargo Police Department's Facebook page.

On May 10, Fargo police announced the newest member of its community trust program: a new van.

The van, which was donated by MATBUS, a local public transit system that serves Fargo-Moorhead, shepherd's area kids and teenagers to after-school programs and field trips.

Ross Torgerson

Digital Reporter for Forum Communications. Native of Moorhead, Minn. Have a question or story idea? Email me at rtorgerson@forumcomm.com. Follow me on Twitter @RossTorgerson

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